Mississippi Aquarium

  • Agency: MESH

  • Role: Copywriter and Creative Strategist

When the Mississippi Aquarium announced its plans to open in 2019 in the City of Gulfport, MESH was the agency chosen to create the brand and lead all marketing and communication efforts. As we moved into phase 1 of the project, development of the Voice and Tone guide and the brand essence went underway. The challenge was to create a messaging matrix that would raise awareness and rally support in the Gulf Coast community while simultaneously changing the perception of those critical of the project who claim that the aquarium is a "waste of tax dollars" or "never going to happen." Once the verbal design as completed, we moved forward to writing for the brand on social media, digital video, out of home promotions, the microsite and radio spots–all under the "Aquatic Wonders of the Gulf" campaign. 

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Produced by MESH