Louisiana Department of Health

Hepatitis C Elimination Plan

• Agency: MESH

• Role: Copywriter and Creative Strategist

MESH was asked to raise public awareness of Hepatitis C (“Hep C”) and bring to light available treatment options as a result of the Louisiana state program, communicating risk factors and providing resources. Our team of designers and writers collaborated to create a campaign that would reach our specific audience groups in an interesting, informative way. The goals were the messaging were to alert individuals to the common risk factors for Hepatitis C, let it be known that there is a virtually free and easy cure, and to encourage people to get a test for Hep C.

Hepatitis C is hidden and deadly. Many people with Hepatitis C don’t even realize they have it. Even fewer know there’s a cure. Until now…

Produced by MESH